Ad Campaign for the 2010 Bash Back Convergence. Included organizing two dance parties, a sex party, a film festival, an opera as well as generating internet hype. Oh yeah and a major part of the ad campaign was helping to intentionally murder the brand "Bash Back" by declaring a nihilist takeover the week before and announcing that the theme of the convergence was Necrophilia. Shouldn't all ad campaigns eat themselves in the end?
a little history:
